HR tech audience programs for staffing and recruiting firms.
VocationFuel reaches HR, payroll and people-ops leaders for staffing and recruiting firms. Every program starts with criteria you agree, and every contact is checked by a person.
Where we can help
VocationFuel is a lead generation firm for HR technology working with staffing and recruiting firms. Pick one or combine several.
HR tech audience programs
Reach HR, people and payroll leaders. Data and outreach aimed at CHROs, HR directors, payroll and benefits managers and people-ops teams: the buyers for HR, payroll and workforce software.
Learn more →B2B lead generation
Qualified conversations with the accounts you want. We research the accounts that fit your offer, reach the right people with relevant, personal outreach and pass you the ones who want to talk. You get names, context and a reason for the conversation, not a list of cold contacts.
Learn more →Appointment setting
First meetings booked on your calendar. We handle outreach and follow-up and book interested prospects straight into your calendar, with a short brief on who they are and why they agreed to talk.
Learn more →Multi-channel outreach
Email, phone and LinkedIn, working together. We combine personal email, calling and LinkedIn touchpoints in one sequence, so prospects hear from you in the channel they actually use, without being chased in all of them at once.
Learn more →From brief to results
Discover
A working session on your market and goals.
Plan
Channels, messaging and success measures agreed.
Run
We execute and adjust weekly.
Report
Results reviewed together every month.
What you can expect
Simple rules we follow on every engagement.
Compliance built in
CAN-SPAM, GDPR and CASL rules are part of the process, not an afterthought.
One point of contact
A named program lead who knows your account.
No long lock-ins
Programs run month to month once the first phase is complete.
Built for
Common questions
What counts as a qualified lead?
We agree that with you before starting: typically role, company fit, need and timing. Anything that doesn't meet it isn't passed on.
How do you contact prospects?
Mainly personal email, with phone and LinkedIn where it suits the audience. Every message includes a simple way to opt out.
Can you work with our CRM?
Yes. Leads can be delivered into most CRMs or as files with the fields you use.
Let’s plan your next program
Send a short brief and a person will reply with ideas and next steps.